14 DIGITAL MARKETING PREDICTIONS FOR 2022

Before we head into 2022, let’s take a detailed look at the top 5 Digital Marketing Trends To Watch Out For In 2022.

1. CONTENT SELLING

Content marketing will take the approach of content selling – focusing on helping sales with content marketing and measuring the results.

93% of the most successful B28 content marketers are extremely/very committed to content marketing.

2. A SINGLE TECHNOLOGY PROVIDER

One of the emerging trends in digital marketing is switching to an all-in-one software provider.

The average enterprise uses 91 different marketing cloud services.

3. HYPER-TARGETED CONTENT

People don’t like being bombarded by irrelevant ads – but most of them

don’t mind ads targeted to their specific needs.

49% of people will disregard a brand if it bombards them with ads or if they perceive the advertising to be irrelevant.

4. VOICE SEARCH

OC&C predicts that voice-activated commerce will increase rapidly in the coming years.

$1,8 billion , 2017

$40 billion , 2022

Voice commerce sales have been estimated to reach $40 billion by 2022 in the US.

5. NEW POSITIONS IN MARKETING

Boston University products that the position of Market Research Analyst will increase in popularity by 41,2% by 2020.

Traditional titles in marketing will give way to jobs focused on analytics and growth, such as Growth Hackers and Market Research Analysts.

6. PERSONALIZATION

90% of brands will practice marketing personalization by 2020 (Gartner).

One part of closely targeted marketing is personalization

– 2022 will see an enormous rise in the amount of personalized content.

7. COMBINING MARKETING AND SALES

Marketing and sales will continue to collaborate and move closer together – some teams will even merge together.

According to Liana’s survey, 29,5% of marketers see closer collaboration of

marketing and sales as a main benefit of marketing automation.

8.INVESTMENTS ON THE RISE

Global DMS market:

$75 billion , 2022

$37 billion , 2017

According to CMO, 87% of total marketing budgets will be going to digital by 2022

9. CATER TO GEN-ZERS

Gen-Zers are expected to constitute about 40% of all consumers by 2020. Their consumer behavior differs from that of previous generations.

How to approach Generation Z:

  • Collaborate with influencers
  • Invest in video content
  • Be transparent and honest

10. TRANSPARENCY AND DATA SECURITY

People are more aware of their data, and want to know how it’s used.

94% of consumers say they  would remain loyal to a brand that provides complete transparency.

11. THERE’S AN APP FOR THAT

According to AdAge, mobile spending will grow to $65 billion by 2020 in the US alone.

The increasing speed of the mobile network will make sure that marketers need to focus their efforts on mobile marketing.

12. THE FALL OF SOCIAL MEDIA

Traditional social media platforms are losing their popularity. Efforts need to be relocated to other channels, such as email and PR.

13. JUST-IN-TIME MARKETING

38% of companies utilizing just-in-time marketing have grown their annual revenues by more than 25%.

Just-in-time marketing focuses on giving consumers exactly what they want.

14. THE RISE OF THE MACHINES

Al is no longer a buzzword, but is being implemented in marketing and communications technologies at a rapid pace.

Gartner predicts that All features will be in almost every now software product by 2020.