15 IMPORTANT Content Marketing

Facts & Stats

How To Build A Content Marketing Strategy You’ll Actually Use

  • 18% of marketers use revenue from content as a primary key performance indicator.
  • 68% of marketers publish content four or more times a month.
  • Companies that publish 16+ blog posts a month get 3.5X as much traffic as those that publish 0-4.
  • Companies that publish 16+ blog posts a month also got 4.5X as many leads.
  • The time you spend creating your content has no impact on its quality.
  • 24% of marketers spend 4-6 hours creating a single piece of content.
  • 48% of marketers list blog posts as their primary source of content.
  • 35% of marketers report conducting customer research.
  • Those that conduct research at least once a quarter are 242% more successful.
  • Content marketing produces 3X more leads per dollar spent.
  • 90% of all organizations use content in their marketing efforts.
  • Content marketing costs 62% less than traditional marketing.
  • 61% of US online consumers made a purchase after reading recommendations from a blog.
  • Content marketing methods convert 6X more often than other marketing methods.
  • Only 32% of B2B marketers have a documented content marketing strategy.